Australia and New Zealand will co-host the event in 2023, and it is expected to attract a sizable global audience. Like every big sporting event, the tournament’s success depends heavily on sponsorship. This article seeks to give a general overview of the sponsors and their engagement with the FIFA Women’s World Cup 2023.
FIFA Women’s World Cup 2023 Sponsors
Official FIFA Partners
Calm is a Software firm situated in San Francisco, California. In November 2022, Calm was revealed as an official partner of FIFA. Calm provides relaxation, meditation, and sleep solutions and services. They have provided their online platform for meditation and mindfulness services for the Women’s World Cup and FIFA Nations Cup.
Calm memberships will be given away for free to athletes, staff members, and volunteers in the tournaments, and the fans will get a big discount on the subscription rate.
Adidas has been the official partner of FIFA since 1978. In the FIFA Women’s World Cup 2023, Adidias is the official ball supplier and will provide the match balls for all the matches. In the World Cup, Adidas also sponsors many of the national teams.
Adidas also provides uniforms for the players, referees, coaches, and volunteers. As this sportswear company is one of the major sponsors of FIFA, it plays a key role in promoting women’s games worldwide.
In May 2022, Algorand was announced as the official sponsor of the FIFA blockchain service. Algorand is providing a cryptocurrency protocol on a blockchain.
It offers FIFA’s official blockchain-supported wallet options and cooperates with the community on the creation of its digital investment plan. Moreover, the agreement makes him an official sponsor of the FIFA Women’s World Cup 2023.
Coca-Cola has been the official FIFA sponsor since 1978 and will give a soft drink during the event. In 2006, Cola-Cola and Panini Group both started the FIFA World Cup trophy tour.
They also sponsor the men’s and women’s FIFA World Cup rankings. Cola-Cola has a deal with FIFA until 2030 to sponsor all affiliated FIFA competitions.
QatarEnergy is a petroleum company in Qatar that will start a partnership with FIFA during the 2021 Arab Cup. In March 2022, they also became a FIFA partner and revealed that they would sponsor the whole FIFA World Cup 2022.
Since 1999, Hyundai has been the official partner of FIFA, which means they get sponsorship rights for the 13 FIFA tournaments. In 2006, Hyundai extended the agreement with FIFA, and then Kia joined to sponsor the World Cup.
After this, Hyundai again extended their agreement from 2007 to 2014 and became one of the six FIFA partners. In 2010, Hyundai again extended their sponsorships right up until the 2022 World Cup to cover all FIFA events.
Wanda Group is a Chinese company that has FIFA’s sponsorship rights to cover all FIFA-related events. It also has the right to engage in corporate activities with FIFA until the end of the 2023 FIFA World Cup.
Qatar Airways is providing airline services that are based in Doha, Qatar. It has been the official partner of FIFA and the official FIFA Airlines partner since 2017.
FIFA Women’s World Cup 2023 Sponsors & Partners
Since 2007, Visa has been the official global FIFA sponsor and the official online payment partner. Visa also provides payment services for all FIFA-related stores and tournaments. It also helps promote the tournament around the world.
FIFA has adopted the new business partnership plans and revealed that Xero is the official partner of FIFA Women’s Football in April 2022. This deal will begin in 2023.
In April 2023, the American digital technology firm was revealed as the official FIFA supporter for the Asia-Pacific area and its exclusive network structure supplier.
Cisco offers a reliable and safe system linking the entire contest ecosystem, from the stadiums and operations to the administration and media.
In October 2022, FIFA and a Globant multinational IT and software development company made a “wide-ranging” contract. The deal includes Globant will the official 2023 FIFA Women’s World Cup sponsor and the Global Services supporter.
In November 2022, it was revealed that CommBank would be the official bank sponsor of the 2023 FIFA Women’s World Cup.
In April 2023, the Australian wine firm was appointed as a FIFA Women’s World Cup 2023 Official Supporter.
The hospitality experiences, Consumer competitions, and gift-with-purchase opportunities are all part of the contract. Throughout the event, it will be offered at all game areas as well as FIFA Fan Festivals.
In February 2023, FIFA declared that Inter Rapidísimo is the official supporter of the 2023 FIFA Women’s World Cup. This company will provide transportation packages and freight services during the world cup.
Team Global Express
In April 2023, FIFA announced that Team Global Express is the official sponsor of the Women’s World Cup 2023. This company will offer logistics Services during the world cup for both Australia and New Zealand.
FIFA will use the logistics services and modern transportation of this company to visit the markets of the hosts countries during the event.