The T20 World Cup 2024 is one of the most anticipated cricket tournaments of the year. Numerous sponsors have partnered with the International Cricket Council (ICC) to host the event. Major T20 World Cup 2024 sponsors include Coca-Cola, Aramco, and Emirates.

Table of Contents show

T20 World Cup 2024 Sponsors

Premium Partners

Emirates: A UAE-based airline company with a long-standing partnership with the ICC. The exact details of their current “Premium Partner” status haven’t been made public yet.
Aramco: A Saudi Arabian energy and chemicals company recently upgraded its partnership from “Global Partner” to “Premium Partner” with the ICC. Aramco sponsors major ICC events and holds the naming rights for the ICC Player of the Match awards.

Global Partners

DP World: An Emirati multinational logistics company that became the official global logistics partner of the ICC in June 2023. The deal covers all major ICC events, including the T20 World Cup.
Coca-Cola: A well-known beverage company with a five-year deal with the ICC, running through 2024. This partnership includes all ICC events, including the T20 World Cup.
Induslnd Bank: An Indian financial services company that signed a multi-year partnership agreement with the ICC in September 2023, becoming a Global Partner for the T20 World Cup and future ICC events.

Official Partners

Near Foundation: The official blockchain partner of the ICC until the end of 2025. This partnership focuses on using Web 3.0 technology to enhance fan engagement through new digital experiences.
FanCraze: The official cricket NFT platform of the ICC. FanCraze launched “Crictos,” the official and exclusive digital collectables range featuring iconic moments in international cricket.

Team Sponsors

Amul: The Indian dairy giant Amul secured Lead Arm sponsorship deals with the USA and South Africa cricket teams for the T20 World Cup 2024.

Benefits of Partnering With a Brand

Broadcasting, Digital, and Social Media Integration Marketing Rights / Use of ICC Marks Stadium Signage and Branding Tickets and Hospitality Rights to Conduct Consumer Promotions Product Exclusivity.

ICC offers different levels of partnership tailored to the brand marketing strategy of international and regional sponsors. Partnership packages are structured at various levels, each focused on helping to deliver brand investment.