ICC T20 World Cup 2022 Sponsors & Official Partners

T20 World Cup 2022 Sponsors

A number of multinational companies have signed sponsorship deals with the International Cricket Council to host the competition. Below are all the organizations that are sponsoring T20 World Cup 2022. 

Among the most anticipated cricket tournaments of the year is the T20 World Cup 2022. Many sponsors have signed a partnership with the International Cricket Council to host the event. Major sponsors of the T20 World Cup 2022 include Money Gram, Bira91, and Coca-Cola.

Key Rights and Benefits of Partnering With a Brand Include:

Broadcasting, Digital, and Social Media Integration Marketing Rights / Use of ICC Marks Stadium Signage and Branding Tickets and Hospitality Right to Conduct Consumer Promotions Product Exclusivity.

ICC offers different levels of partnership tailored to the brand marketing strategy of international and regional sponsors. Partnership packages are structured at different levels, each focused on helping to deliver brand investment.

Current ICC GLOBAL PARTNERS Are:

• Nissan
• OPPO
• MRF Tyres
• Booking.com
• BYJU’S
• Emirates

Official Partners

• Bira91
• Coca-Cola
• Upstox
• Go ahead
• FTX
• NIUM

Category Partners

• Royal stag
• Jacob’s creek
• Dream11

The brand’s official licensing program is an integral marketing tool to connect with global cricket fans and supporters around the world.

The ICC has partnered with the Sports Travel & Hospitality (STH) Group to provide fans with various travel and tour packages for ICC events.

Official Partners

Bira91

Bira91 is one of the sponsors of ICC T20 World Cup 2022. It is a fresh beer brand in India that strives to deliver tasty beers to the world. B9 Beverages founded Bira91 in 2015. Since then, it has quickly become one of the top beer brands in India.

The International Cricket Council recently signed a 5-year sponsorship deal with Bira 91. Until 2023, Bira 91 will sponsor all ICC events. They will offer their products during the T20 World Cup 2022 and other major ICC events such as the ICC World Test Championship and Cricket World Cup 2023.

Star Sports

The Indian broadcaster has signed an agreement with ICC to telecast all major ICC events in 2018. Hence, Star Sports is the official broadcasting partner of ICC for all major ICC events till 2023. A total of 45 T20 World Cup matches will be telecast live in India and the subcontinent on Star Sports, India’s largest sports channel.

So if you want to watch T20 World Cup Live on your mobile device then you should install the Disney+ HotStar app which will live stream all 45 matches for cricket fans around the world.

MoneyGram

Based in the US, MoneyGram is a company that specializes in money transfers. They are one of the best money transfer companies in the world with offices in over 200 countries. With the Money Gram money transfer service, you can make payments online or at your local store. ICC and MoneyGram have signed sponsorship deals regarding the T20 World Cup 2022. So the sponsor will be sponsoring the event.

Coca Cola

Coca-Cola is one of the most popular brands of cold drinks in the world. Based in Atlanta, Georgia, this cold beverage brand was founded in 1889. Since its inception, Coca-Cola has been committed to providing the best cold beverages to its consumers. As a multinational company, it manufactures, markets, and sells soft drinks.

This means Coca-Cola will support all major ICC events in 2022, 2023, and 2024.