Sponsors are essential to any event since they provide financial support for the program and brand promotion.
Every new and old business tries to add its name to the FIFA world cup sponsor list. Everyone considers the FIFA world cup as the global marketing platform where they can promote their business. FIFA welcomes all major corporations, including Adidas, Coca-Cola, Hyundai, Wanda Group, and Qatar Airways.
The Indian-based BYJU company, an authorized Sponsor of the FIFA World Cup 2022, will now work as the contest’s new partner. On the official FIFA website, we can also observe that there are a few sports brands, soft drinks, airlines, vehicles, movies, and other businesses.
FIFA World Cup 2022 Sponsors List
- Vivo
- BYJU’S
- Hisense
- Mengni
- Crypto.com
- QatarEnergy
- Budweiser
- Mc Donalds
- Anheuser-Busch InBev
BYJU is an educational platform based in India, Cypto.com is a cryptocurrency exchange, and QatarEnergy is the country of Qatar’s government oil firm.
The 2018 Russia world cup was sponsored by many companies like BET Network, Apple iTunes, American Idol, NASCAR, etc. Since 1974, Coca-Cola has been a sponsor of the World Cup, and that sponsorship has been renewed until 2030.
One of the valuable partnerships in the history of the Football World Cup is sponsorship. The FIFA World Cup 2022 Sponsors list contains Budweiser, BYJU’S, Crypto.com, Hisense, McDonald’s, Mengniu, and Vivo. Brazil’s 2014 World Cup final brought in $4 billion.
FIFA World Cup 2022 Partners
- Adidas
- Coca-Cola
- Wanda Group
- Hyundai
- Qatar Airways
- QatarEnergy
- Visa
African & Middle Eastern Sponsors
- GWC Logistics
- Ooredoo
- QNB Group
North American Sponsors
- Algorand
- Frito-Lay
- The Look Company
New Sponsors Added to World Cup 2022
Adidas, Hummel, Kappa, Majid, Marathon, New Balance, Nike, One All Sports, and Puma are all the new sponsors added to world cup 2022 kits. In addition, Qatar Airways has secured a new sponsor for the 2022 FIFA WC in collaboration with FIFA.
The next competition is being promoted and marketed by Qatar Airlines. The most significant agreement in Airlines’ history is between FIFA and Qatar Airlines.
According to FIFA Secretary-General Fatma Samoura, FIFA is happy to have a partner like Qatar Airways.
How Sponsorship Helps the Game?
Sponsorship funding is utilized for infrastructure development, player and staff wages, and game promotion.
What Benefits Come With FIFA World Cup Sponsorship for Companies?
The most viewed sports event worldwide is the FIFA World Cup. By being linked with the event, sponsors gain much exposure and publicity.
Also, they have access to the sizable worldwide market for football fans. Therefore, they have a fantastic chance to market their goods and services to a broad audience.
